Tarte Cosmetics: What You Need to Know
If you’ve ever walked past a beauty aisle and seen the bright pink Tarte logo, you probably wondered what all the hype is about. Tarte was started in 1999 by Maureen Kelly, a makeup artist who wanted formulas that felt good on skin and didn’t test on animals. The brand builds everything around natural ingredients like Amazonian clay, jojoba oil, and vitamin C, so the products tend to be gentle yet high‑performing.
People love Tarte because the colors are bold, the coverage is solid, and the packaging looks fun. At the same time, the brand stays affordable compared to luxury lines, making it a go‑to for both beginners and pros. Below you’ll find the most talked‑about items, plus easy tips on how to choose the right shade for your skin.
Best Tarte Products to Try
Start with the iconic Shape Tape Foundation. It gives full coverage, a matte finish, and stays put for up to 12 hours. The formula mixes silicone with Amazonian clay, so it smooths pores without feeling heavy. If you prefer a lighter feel, the Amazonian Clay Matte Foundation offers medium coverage and a natural‑matte look that’s great for oily skin.
For eyes, the Tartelette In Bloom Eyeshadow Palette is a favorite. It packs 9 versatile shades—matte, shimmer, and metallic—so you can go from soft daytime looks to bold nights out. The packaging is recyclable, and the pigments are formulated without parabens or talc.
Don’t overlook the Maracuja Oil Infused Lip Butter. It’s a creamy lip product that hydrates thanks to maracuja fruit oil, yet it still delivers a pop of color. The range includes nude, pink, and berry tones that suit most skin tones.
How to Choose the Right Tarte Shade
Picking a foundation shade can feel overwhelming, but Tarte makes it easier with its shade guide. First, identify your undertone—cool, warm, or neutral. Look at the veins on the inside of your wrist: blue veins usually mean cool, green veins mean warm, and a mix means neutral.
Next, test a few shades on your jawline. The right match should disappear into your skin within a few seconds. If you’re in a hurry, the “Blend‑It‑Right” tip on the packaging suggests swatching three shades—one lighter, one matching, and one darker—then blending them. The middle shade is often the best fit.
When buying online, check if the product page includes a “Shade Finder” quiz. Tarte’s website asks a few simple questions about your skin tone and then recommends the closest match. It’s not perfect, but it narrows down the options and saves you from endless returns.
Finally, consider the finish you want. If you love a natural glow, choose a dewy foundation like the Skin Tite Ultra Hydrating Foundation. If you prefer a matte, stick with Shape Tape or Amazonian Clay. Matching the finish to your skin’s oil level helps the makeup stay fresh all day.
Now that you know the basics, you can explore Tarte’s full range without feeling lost. Whether you’re after a flawless base, vibrant eye looks, or a hydrating lip, Tarte offers something that fits a budget and a style. Happy shopping, and enjoy the confidence that comes with makeup that loves your skin back!
