When you sign up for an IPSY subscription, a monthly beauty box service that delivers personalized makeup, skincare, and haircare samples based on your profile. Also known as beauty subscription box, it lets you try full-size and mini products before buying—no commitment, no waste. Unlike buying full bottles blind, IPSY gives you a chance to test what actually works for your skin tone, type, and style—all sent straight to your door.
Most users start with the IPSY subscription because it’s affordable, flexible, and tailored. You fill out a quick quiz about your skin concerns, favorite brands, and beauty goals. Then, every month, you get 5–6 curated samples. Some are from big names like Fenty Beauty and Drunk Elephant. Others are from emerging indie brands you’ve never heard of. The mix changes every time, so you’re always discovering something new. You can even skip a month or cancel anytime—no long-term lock-in.
What makes IPSY different from other beauty boxes? It’s not just about free stuff. It’s about learning. If you’ve ever bought a foundation that turned out too orange, or a serum that broke you out, IPSY helps you avoid those mistakes. You get to test formulas without spending £30 on a full bottle. Many users say they’ve found their holy-grail moisturizer or favorite lip tint through IPSY samples first.
But it’s not perfect. Some people get too many haircare samples when they don’t even use conditioner. Others wish they got more full-size items instead of minis. And while the box feels exciting at first, the novelty can wear off if you’re not into trying new products every month. That’s why some UK users pair it with other services like Cult Beauty or Space NK samples to balance out the selection.
There’s also the cost factor. The basic IPSY subscription starts at £15 a month, which includes shipping. That’s cheaper than buying one full-size serum. But if you’re already buying your skincare from a dermatologist-recommended line, you might not need the extras. Still, if you love experimenting or just want to refresh your routine without the risk, it’s a low-stakes way to explore.
Behind the scenes, IPSY uses your feedback to improve future boxes. Rate your samples in the app, and the algorithm adjusts. Missed a product? You can often buy it full-size through their shop. And if you’re into clean beauty or cruelty-free makeup, you’ll find plenty of options—brands like Herbivore and Tower 28 show up regularly.
So who’s it for? Anyone who’s ever been tempted by a viral TikTok product but didn’t want to waste money. Or anyone who’s tired of the same three products and wants a little surprise. It’s not a replacement for a skincare routine—it’s a way to expand it. And if you’re in the UK, you’ll get the same boxes as users in the US, with no extra shipping fees.
Below, you’ll find real stories and breakdowns from people who’ve used IPSY for months—or quit after one box. Whether you’re wondering if it’s worth the money, how to get the most out of it, or what brands actually deliver, these posts have the answers.
IPSY charges twice a month because it bills one month in advance. The first charge is for your current box, the second is for next month’s. It’s not a mistake - it’s how their system works to ensure timely delivery.
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