Big news hit the beauty world this week: Ipsy is buying BoxyCharm. Both brands run popular monthly boxes that send you makeup, skincare, and hair products. The move merges two of the biggest subscription services under one roof, and it could shake up how you discover and buy cosmetics.
If you’ve ever ordered a Glam Bag from Ipsy or a Beauty Box from BoxyCharm, you’ll want to know what changes are coming. Will the price go up? Will the product mix get better? And how will the loyalty programs work? Let’s break down the key points so you can decide whether to stick with the new service or look elsewhere.
Ipsy and BoxyCharm serve similar but slightly different audiences. Ipsy focuses on personalized selections based on a quick quiz, while BoxyCharm leans into themed collections curated by beauty experts. By joining forces, they can combine data, share supplier relationships, and negotiate lower costs with brands. Lower costs usually mean more product for the same price, or the chance to add premium items without raising subscription fees.
Both companies also have strong social media followings. Merging the two audiences gives the new entity a larger community to engage, more user‑generated content, and a bigger pool of feedback to improve future boxes. That feedback loop can help the service stay on trend and avoid sending products that don’t match subscriber tastes.
From a business perspective, the acquisition reduces competition. Instead of battling over the same niche, the two brands can focus on innovation—think exclusive collaborations, limited‑edition releases, and even joint events that bring together Ipsy’s personalized approach with BoxyCharm’s themed flair.
First, pay attention to the subscription tiers. Early reports suggest Ipsy will keep its existing price points but may introduce a “Premium Plus” tier that bundles the best of both boxes. This could mean a higher value box a month or extra goodies like travel‑size products and mini‑samples that usually cost extra.
Second, the product mix will likely broaden. Expect to see more diverse brands, especially those that previously partnered exclusively with BoxyCharm. You might get a mix of high‑end skincare from a luxury label alongside Ipsy’s affordable makeup staples. The goal is to give you a fuller beauty experience without feeling like you’re getting two separate boxes.
Third, loyalty rewards are set to be revamped. Both services have points programs; the new system aims to combine them so points earned from one box can be used on the other. This means faster access to discount codes, free months, or even exclusive product launches.
Finally, shipping and customer service should improve. With combined logistics, the company can streamline warehouse operations, potentially offering faster delivery windows and better tracking. If you’ve ever had a delayed box, the new setup aims to cut those frustrations.
Overall, the Ipsy‑BoxyCharm acquisition looks like a win‑win for beauty lovers who want fresh, high‑quality products each month. Keep an eye on your email for updates on new tier options and special launch offers. If the combined service stays true to both brands’ strengths, you’ll likely see more personalized selections, richer product variety, and better value for your money.
Curious about who owns BoxyCharm? Dive into the business tale of this beloved beauty box, how it joined forces with Ipsy, and what it means for your favorite products.