If you’ve ever wondered why Ipsy shows up on Instagram feeds and TikTok reels, you’re not alone. Ipsy is a monthly subscription that sends a Glam Bag filled with makeup and skincare samples tailored to your style. You tell the app what you like, and the algorithm picks products that match your preferences. It’s basically a personalized beauty store that arrives at your door.
Each bag contains five items: usually a mix of foundation, lipstick, eye makeup, and a skincare surprise. The items range from high‑end brands to indie labels, so you get a broad taste of the market. Most members notice that the first bag feels like a test run, but as the system learns your likes, the selections get sharper. The price is fixed – £10 per month – and you can skip or cancel anytime.
1. Complete your profile honestly. The more details you give about skin type, tone, and favorite shades, the better the match. 2. Leave reviews for each product. Ipsy uses your feedback to improve future picks. 3. Combine with BoxyCharm if you want more variety – BoxyCharm’s acquisition of Ipsy means you can sometimes unlock exclusive items by linking the two accounts. 4. Use the products quickly. Samples are meant for short‑term use, so apply them within a few weeks to avoid expired formulas.
Many users also keep the best finds for full‑size purchases. When a product you love shows up, check the brand’s website for deals – you’ll often find a discount code in the Ipsy email.
Overall, Ipsy works best for makeup enthusiasts who like trying new things without breaking the bank. If you prefer a consistent routine with the same products, a subscription might feel wasteful. But if you enjoy the surprise factor and love discovering hidden gems, the Glam Bag can become a monthly highlight.
Remember, the subscription model isn’t a one‑size‑fits‑all. Feel free to pause the service during busy months or when you’ve stocked up on favorites. The flexibility lets you stay in control of your beauty budget while still getting the excitement of a curated box.
So, whether you’re just curious or ready to sign up, these basics should help you decide if Ipsy fits your style. Give it a try, keep the feedback honest, and you might end up with a closet full of new makeup you actually love.
IPSY is still active in 2025 with over 8 million members. The beauty subscription box has evolved from random samples to personalized picks, offering better value and more control. Find out how it works today and if it's right for you.
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