
IPSY's Original Name: Digging Into the Roots of a Beauty Giant
Wondering what IPSY used to be called before it blew up into a major force in beauty subscription boxes? This article unpacks IPSY's original name and how its rebranding changed the game. You'll also get a peek at why it started, who’s behind it, and how it went from humble beginnings to becoming a beauty favorite. Plus, find some tips for picking the right subscription box for your style. Whether you’re a longtime subscriber or totally new, you’ll leave with all the details you never knew you needed.